Anyone who covered Kentucky basketball between 2008 and 2020 knows who DeWayne Peevy is. He was John Calipari’s right-hand-man and he ran a tight ship when it came to media coverage of the Wildcats. Everything Kentucky basketball related went through Peevy and it was done professionally.
While Peevy was at Kentucky, the Wildcats put together a 362-100 record over 12 seasons. Since Peevy left in 2020, the Wildcats have a record of 80-46 over four seasons.
In his 12 years at Kentucky starting in August 2008, Peevy served as the liaison to the Southeastern Conference and SEC network offices, and oversaw Kentucky men’s basketball. Additionally, Peevy directly supervised the chief financial officer, chief revenue office and executive associate athletics directors for internal and external operations.
Peevy led the creation of the CBS Sports Classic, which started in 2014 and recently signed a three-year extension through 2022. All four schools involved — Kentucky, North Carolina, UCLA and Ohio State — have benefited from schedule upgrades, as well as a marquee neutral site doubleheader in major cities.
Peevy oversaw both the media relations department and the Kentucky sports publication department while serving as the primary media contact for the men’s basketball team. In 2010, Peevy was promoted to senior associate athletic director for communications and assumed oversight over the marketing and sports video departments.
During the spring of 2012, he was promoted to executive associate athletic director for external operations concluding his time as the primary media contact for men’s basketball while adding supervision of the K Fund development office and men’s basketball liaison duties. He still supervised the media relations, marketing, publications and sports video departments until his promotion to deputy athletics director in 2013.
He also served on the NCAA Division I Men’s Basketball Final Four Media Coordination Committee through the 2013 NCAA Championship. He previously was the sports information director representative on the board of the U.S. Basketball Writers Association.
“DeWayne is someone I trust wholeheartedly, to the point where he became the center of our scheduling and worked hand-in-hand with me on just about everything we do,” Calipari said. “It made it so that he and I talked every day, oftentimes multiple times a day.”
University of Kentucky Director of Athletics, Mitch Barnhart spoke of the impact in which Peevy had on the program.
“DeWayne is already a well-respected leader in college athletics as he has shown the ability to be effective in numerous areas of athletics administration,” Barnhart said. “At UK, his impact will be felt for years to come, and we will be able to enjoy the memories of the successes in our program we experienced together.”
